What We Do
Strategy and Planning
Whether you're planning an anniversary, launching a new initiative, refreshing a program, or introducing a new leader, we can create an integrated communications plan that includes messaging and all aspects of getting the word out in a timely and strategic manner.
Writing and Editing
Major announcements, press releases, tip sheets, bios, remarks, backgrounders, program notes...you name it, we can write it or edit it.
Publicity and Media Relations
We've secured coverage in local, national, and international outlets, including The New York Times, BBC, NPR, AFP, Associated Press, Wall Street Journal, Fox Sports, major dailies, and many more. From features, reviews, and photo galleries to interviews and videos in newspapers, magazines, online, radio, and television, we can place it.
Events
Press events, red carpets, galas, photo calls, TV and film access...we can invite, credential, ticket, and service all types of media for all types of event coverage.
Storytelling
Whatever your story is, we can help tell it. Through publicity, social media channels, your website and other assets, and media relations, we have the flexibility to tell that story however it should be told.
Image and Awareness
Earned and owned media play an important role in awareness and how your brand is viewed and trusted. From creating social media content to forging partnerships and collaborations to increase visibility, we've got it covered.
Selected Placements
About Arts, Etc.
Rachelle Roe has more than 25 years of PR and Communications experience
with some of the world's most recognized orchestras, performing arts centers, venues, artists, and high-profile events. Her portfolio includes placements in a range of media outlets from the BBC to Fox Sports (World Series), the Los Angeles Times to the Washington Post, AP to NPR, People to Town and Country, and everything in between. Rachelle created Arts, Etc. PR to help bridge the gaps between artists, organizations, and audiences through a range of communications tools, and to add collaborative bandwidth to PR and communications teams that need a hand. Big or small, each project she tackles receives a customized plan and an eager, dedicated, and passionate partner to make the most of every opportunity.