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Rachelle Roe, Principal


What We Do

Strategy and Planning

Whether you're planning an anniversary, launching a new initiative, refreshing a program, or introducing a new leader, we can create an integrated communications plan that includes messaging and all aspects of getting the word out in a timely and strategic manner.

Writing and Editing

Major announcements, press releases, tip sheets, bios, remarks, backgrounders, program name it, we can write it or edit it.

Publicity and Media Relations

We've secured coverage in local, national, and international outlets, including The New York Times, BBC, NPR, AFP, Associated Press, Wall Street Journal, Fox Sports, major dailies, and many more. From features, reviews, and photo galleries to interviews and videos in newspapers, magazines, online, radio, and television, we can place it.


Press events, red carpets, galas, photo calls, TV and film access...we can invite, credential, ticket, and service all types of media for all types of event coverage.


Whatever your story is, we can help tell it. Through publicity, social media channels, your website and other assets, and media relations, we have the flexibility to tell that story however it should be told.

Image and Awareness

Earned and owned media play an important role in awareness and how your brand is viewed and trusted. From creating social media content to forging partnerships and collaborations to increase visibility, we've got it covered.


About Arts, Etc.

Rachelle Roe has more than 25 years of PR and Communications experience

with some of the world's most recognized orchestras, performing arts centers, venues, artists, and high-profile events. Her portfolio includes placements in a range of media outlets from the BBC to Fox Sports (World Series), the Los Angeles Times to the Washington Post, AP to NPR, People to Town and Country, and everything in between. Rachelle created Arts, Etc. PR to help bridge the gaps between artists, organizations, and audiences through a range of communications tools, and to add collaborative bandwidth to PR and communications teams that need a hand. Big or small, each project she tackles receives a customized plan and an eager, dedicated, and passionate partner to make the most of every opportunity.

Let Arts, Etc. tell your story.

Clients and Career

New York Philharmonic & David Geffen Hall

Taki Alsop
Conducting Fellowship

Ravinia Festival

John F. Kennedy Center for the Performing Arts
National Symphony Orchestra

Washington National Opera

Kennedy Center Honors
The Dallas Opera

Americans for the Arts

Santa Fe
Chamber Music Festival


San Francisco Conservatory of Music

Chicago Symphony Orchestra

Lincoln Center for the Performing Arts
Grand Teton
Music Festival

Anne-Sophie Mutter & Mutter Virtuosi--US tour

Chineke! Orchestra tour North American debut

San Francisco Opera

Los Angeles Philharmonic

Walt Disney Concert Hall

Hollywood Bowl

Shuman Associates

Contact Us



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